Background

In an effort to launch and promote their new flavor, 'Coca-Cola Ultimate,' Coca-Cola sought a unique way to engage consumers and provide an immersive experience unlike any other. They envisioned a browser-based game that would allow consumers to not just play but become a part of the game itself.

Challenge

To create an interactive game where consumers could see themselves in the world of 'Coca-Cola Ultimate' and ensure a seamless integration of real faces into a virtual environment, maintaining the fidelity and authenticity of user images while providing a fun and engaging experience.

Solution

Coca-Cola collaborated with AKOOL, known for its state-of-the-art faceswap technology. With AKOOL’s expertise, the game 'Ultimate You' was developed. In this unique browser-based adventure, players could take a photo of their face and swap it onto a video game character. As their personalized character, players would traverse through a series of challenges and adventures in a world inspired by the flavors and essence of 'Coca-Cola Ultimate.'

The AKOOL technology ensured that the faceswap was not just a superficial overlay but a detailed integration, adapting to the game's lighting, angles, and motions. This made the experience deeply personal and engaging for the players.

Results

'Ultimate You' saw a tremendous reception upon launch. Players were thrilled to see themselves in the world of 'Coca-Cola Ultimate,' navigating challenges and experiencing the game firsthand. This interactive marketing strategy bolstered the launch of 'Coca-Cola Ultimate,' driving both game participation and product curiosity.

The word of mouth generated by the game’s unique faceswap feature resulted in a ripple effect of increased brand engagement. Players shared their gaming experiences on social media, leading to more users being curious and trying out the game themselves.

Why AKOOL?

Coca-Cola's choice to collaborate with AKOOL stemmed from AKOOL's reputation as a leading faceswap company, offering unparalleled precision and realism. The requirement was for a tool that could seamlessly integrate real faces into a digital environment without compromising the authenticity of the user's image, and AKOOL's technology was tailor-made for such a challenge.

Conclusion

The collaboration between Coca-Cola and AKOOL for 'Ultimate You' highlighted the potential of combining innovative technology with interactive marketing. Through the successful integration of faceswap technology into a gaming environment, Coca-Cola provided consumers with a unique and memorable experience, ensuring the successful promotion of 'Coca-Cola Ultimate.'